New York, NY and Oakville, ON (September 28, 2022) – Start up the bus!
SIXSTAR™ is hitting the road with a nationwide Friday Night Stadium Lights Tour, visiting some of high school football’s hottest locations starting on Friday, September 30 and running through the rest of the regular season.
With high school football being a community staple across the United States, SIXSTAR™ (blog.sixstarpro.com) has built an on-site experiential tour with schools from coast-to-coast, from California, to Texas, Ohio, Pennsylvania and Arkansas, showcasing student athletes and bringing awareness to the new brand identity for SIXSTAR™. This also marks the first on-site activation for SIXSTAR™ since the COVID-19 Pandemic.
09/30/2022- Sierra Canyon (CA) @ Sierra Canyon Athletic Field
10/07/2022- Southlake Carroll High School (TX) @ Dragon Stadium
10/14/2022- Mason High School (OH) @ Atrium Stadium
10/28/2022- McKeesport High School (PA) @ Weigle-Schaeffer Memorial Stadium
11/04/2022- Bentonville High School (AR) @ Tiger Stadium
“We, as a company, are excited to get in-front of our consumers again on a face-to-face level,” said Jarrod Jordan, Chief Marketing Officer at Iovate Health Sciences International, the makers of the SIXSTAR™. “This is something that we have missed over the last few years and believe this experiential truck, at our newly established high school partner schools, is the perfect opportunity to reconnect around sports nutrition.”
SIXSTAR™ is working with Irvine, California based company Eventus Live (www.eventuslive.com) to assist with the tour, which features SIXSTAR™ athlete and Pro Football Defensive Player of the Year T.J. Watt on the bus’ exterior. Eventus will assist on-site handing out samples, promotional items, including branded items specific to the partner schools, raffle opportunities for autographed memorabilia, including from Watt, and educating fans on the importance of proper nutrition.
Across a multitude of sports, SIXSTAR™ plays a unique role for student athletes, serving their nutritional needs and as a catalyst for transforming mental motivation into physical performance. The brand has set the tone as an athlete advocate, becoming the first company to sign student athletes to Name, Image and Likeness agreements in July 2021 when it inked Hanna and Haley Cavinder, a pair of college basketball players, to represent the brand.
SIXSTAR™ current high school partnerships include Mason High School (Ohio), Carroll High School (Texas), Bentonville High School (Arkansas), Bentonville West High School (Arkansas), Sierra Canyon School (California) and McKeesport Area Senior High School (Pennsylvania) that extend, not just for football, but all sports, throughout the 2022-23 academic year and includes everything from signage and social, to sampling opportunities with student athletes.
SIXSTAR™ provides athletes with advanced, scientifically formulated premium supplements at an incredible value through high-performance protein powders and pre-workouts. For more information on SIXSTAR™ products, visit blog.sixstarpro.com. Also follow us on Facebook®, Twitter®, Instagram® and TikTok® for athlete information, news and updates, diet and training tips, special promotions and more.