Six Star Pro Nutrition® announces exclusive endorsement agreement with Pittsburgh star T.J. Watt
One of the game’s best linebackers is using Six Star® to prepare for the 2020 season.
Oakville, ON, July 13, 2020 – T.J. Watt, one of professional football’s best linebackers, has today announced a partnership with Six Star Pro Nutrition®, one of America’s leading sports nutrition brands. The multi-year agreement exclusively ties one of the sport’s emerging stars with the Six Star® brand performance energy ready-to-drinks, protein powders, and pre-workouts.
As part of the agreement, T.J. will be featured on various product packaging and paid media advertising in print, digital, mobile and social platforms. As a motivational and inspirational athlete, he will also help create behind the scenes exclusive content to air exclusively on the Six Star brand website and social channels, participate in earned media opportunities, provide expert insight into the training regimen and diet of high-performance athletes – and potentially host interactive, on-site events pending the outcome of COVID-19.
With so much regarding the football season currently up in the air, including cancelled minicamps and off-season training programs, Watt has found ways to stay active at home and suggests others do the same. “It doesn’t have to be a big-time workout. Find a plan that works for you, even if it’s something simple like doing 10 push-ups and 10 sit-ups every morning.” When asked how he’s keeping busy during the quarantine, T.J. says he’s grateful to have a home gym and field to keep his training on course. “I want to be in the best shape possible, so when it’s time to play football at the highest level, I’m ready! I’ve really enjoyed using Six Star performance products as a part of my training regimen as well.”
Watt, represented by CAA, was identified by Six Star® as an emerging star who would amplify the brand’s reputation for explosiveness, energy and excellence through hard work, grit and determination. Like other Six Star® ambassadors, including Giancarlo Stanton, Tobin Heath, and Russell Westbrook, the brand hopes that it’s growth will continue to align with Watt’s growth over their respective careers.
“Not only is T.J. Watt an extremely talented player at the top of his game, he’s an outstanding community leader and citizen – we’re proud to have him join the Six Star ®team” said Brian Cavanaugh, Global Chief Brand Officer at Iovate Health Sciences International Inc., the makers of the Six Star® branded products. “His values, work ethic and commitment to excellence, both on the field and in the community, mirror everything Six Star® represents.”
Watt, 25, grew up in Wisconsin and attended the University of Wisconsin on a football scholarship. In 2017, he was drafted in the first round by Pittsburgh and is now joined on the team by his older brother Derek, while brother J.J. plays in Houston. As a professional athlete, T.J. understands the importance of quality nutrition and credits Six Star as a big part of his regimen. “Six Star® has a reputation for being one of the best sport supplement brands in the industry. Two of my favorite products are 100% Whey Protein Plus and Aminos + Energy.”
Six Star® products are available nationwide at WalMart®, Walgreens®, The Vitamin Shoppe®, Amazon® and other fine retailers.
For more information, visit www.sixstarpro.com.
About Iovate Health Sciences International:
Founded in 1995 and based in Oakville, Canada, Iovate is a dynamic, leading-edge nutritional company that delivers some of the highest quality, most innovative and effective active nutrition products in the world. With brand innovations like MuscleTech®, Six Star Pro Nutrition®, Purely Inspired® and Hydroxycut®, the company is committed to being the number one active nutrition and weight management supplement company in the world. Iovate distributes across all major channels of distribution, including food, drug, mass and club, health food stores and online, as well as in more than 130 countries worldwide. Iovate products are available nationwide at, The Vitamin Shoppe®, Bodybuilding.com®, Walmart®, Target®, Walgreen’s®, Sam’s Club®, Amazon.com and other fine retailers.